_edited.jpg)
336-813-2700
Services
Exceeding Your Expectations
Graphic Design
A strong understanding of design principles is essential for any Graphic Designer. Throughout their work, they will strategically use different elements to convey intended messages. Graphic Designers need to know how to successfully bring together lines, color, shape, space, texture, typography, scale, dominance and emphasis, and harmony to create visually appealing and well-structured designs. Graphic design will help in improving the brand identity and brand recognition of a company.
Web Design
Web Designers are responsible for creating various websites and web pages. A web designer’s main role is to determine the visual appearance of a website through combining elements like color, typography, layout, graphics, and visual hierarchy. Web designers will often work with different clients and brands to create their online presence and communicate their desired message. An online presence is a must for companies in today's business world.
Social Media
At its core, social media is a communication platform—so as a Graphic Design professional, it’s important to have strong communication skills that can flex to fit any platform, media or audience. Social media depends on great graphic design, which boosts engagement, improves user experience, and makes advertising more effective. Understanding how to work with social media is important, not just for their client work, but to promote themselves, find clients, network, and improve their skills.
Photography & Image Editing
Photography is one of the most important tools for a Graphic Designer. Visually appealing images can be a very effective way of leaving an impact on your target audience. As our world gets more visually minded, editing and retouching images is becoming an increasingly important part of graphic design jobs at all levels. As well as editing images, the ability to capture original and captivating images is an extremely useful one for designers to have.
Production & Videography
Production and video marketing is something that more creatives and brands are seeing the need to embrace. Video creates a deeper connection and level of engagement than any other form of media, because its the closest we have to interacting with the actual person. The fact that it isn’t static makes it more appealing and interesting to us as well. Videography is a great way to establish your business credibility and eventually become a lasting voice in your industry.
Branding & Marketing
Graphic Designers will often build branding and maintain marketing for their client or employer. When working with a brand, they need an in-depth understanding of what makes that brand unique. Then, they need to bring that brand to life through logos, colors, typography, illustration, photography, graphic elements, and more. Graphic Designers should be able to create work that is consistent across platforms and that communicates to the target audience.
UX & UI Design
UX and UI skills can help Graphic Designers improve their work and stay competitive in the field. By understanding UX and UI, Graphic Designers can create designs that are both visually appealing and functional. Graphic Designers work closely with UX/UI Designers, so understanding the fundamentals will allow them to better collaborate with team members. UI deals with the interaction between users, software and applications while UX deals with a user's experience with a brand, product or service.
Typography
Typography is one of the most important elements of graphic design. The right typography can create meaning and invoke feeling, while the wrong typography can be distracting or repel customers. Graphic Designers need to be skilled in everything from selecting the right font for a project to typesetting, kerning, tracking, and leading. The correct choice of color, font and text size can prove to be vital for attracting your target audience.
Ideation
Also known as idea generation, ideation is the creative process of generating, developing and communicating new ideas. This is the first thing that a Graphic Designer will need to do when beginning a new project. The ideation process involves a few important steps: research, development, evaluation, and application. If done right, ideation helps Graphic Designers determine the right problems to solve and how to effectively solve it.