CV

September 2017 - Present

William Redding Design

Owner

• Own and operate a print & digital media marketing company.

• Plan and implement marketing plans, social media campaigns, and video profiles used for marketing, branding, and fundraising of organizations.

• Develops concepts, designs, editing and proofing promotional and/or marketing materials, based upon strategic inputs that meet defined objectives.

• Develops and executes impactful, multi-media brand and product launch campaigns coordinated across sales channels, social media platforms, and all other digital networks.

• Have an in-depth understanding of direct response creative drivers and develops creative that drives business results.

• Ensuring alignment with brand, product, production, and compliance standards.

• Other duties as assigned.

February 2016 - Present

Live Life Safaris
Media & Marketing Director

• Design, build and animate various graphics for social media, TV and other digital platforms that matches the tone of voice and overall brand of Live Life African Safari Getaways.

• Consistently deliver on all creative deliverables in a timely manner.

• Assist with the development of the visual brand of Live Life Safaris across digital, and audio/video platforms.

• Deliver real-time content on safari tours & trips.

• Constantly develop skills and explore new creative techniques.

• Communicate creative ideas within a collaborative environment.

• Able to handle concept changes and accept creative feedback.

• Other duties as assigned.

May 2016 -
January 2017

Wake Forest University

Graphic Designer

​Responsible for the 

• Design, build and animate various graphics for print, web, social media, tv and other digital platforms that matches the overall brand of Wake Forest University.

• Successfully collaborate with the creative and digital teams to consistently deliver on all materials in a timely manner.

• Assist with the development of the visual brand of the Demon Deacons across digital, and audio/video platforms.

• Deliver real-time content on game days and events.

• Constantly develop skills and explore new creative techniques.

• Communicate creative ideas within a collaborative environment

• Must be able to handle concept changes and accept creative feedback

• Other duties as assigned

March 2014 - December 2015

IMG College

Graphic Designer & Project Editor

Responsible for providing graphic design strategies and services for company's partner institutions, including logo/identity design, retail signage, advertising, and local and national marketing initiatives. Collaborate with the Creative Services Manager in the execution and delivery of a range of print and online materials. Responsibilities include:

• Develop and execute creative marketing solutions that meet brand standards and guidelines.

• Work with marketing team to build to refine design solutions.

• Creates materials, from concept and design to execution.

• Conceptualizes, designs, and produces interactive campaigns, including Flash display ads.

• Assist with graphic production for print and electronic media including print and digital newsletters, signage, flyers, web graphics and print/display ads.

• Archive and update graphic files.

• Meet deadlines set by the Creative Services Manager.

• Collaborate with marketing to establish marketing plans which will impact and drive business.

• Manage a number of creative projects at one time.

• Adhere to all company policies, procedures and business ethic codes.

• Editing and proofing material.

• Other duties as assigned

January 2011 -
December 2012

Winston-Salem Dash (MiLB, Chicago White Sox, High-A) 

Graphic Designer

​Responsible for the Creative Services Department in a variety of areas, which include, but not limited to:

• Production of newspaper advertisements, point-of-sale displays, and supporting collateral materials for custom sponsor promotions.

• Creation of collateral materials promoting the use of BB&T Ballpark for non-game event rentals.

• Design of both static and animated online ads

• Deliver real-time content on game days

• Creation of ticketing fliers and other promotional materials in support of the ticket sales department

• Preparation of photos and graphics for use on team web site and on in-stadium display boards.

• Layout of sponsor print advertisements for use in PlayBall!, the official game day program of the Winston-Salem Dash.

• Production of three-panel front covers for use in PlayBall!.

• Managed of an assortment of sponsorship promotions, dealing directly with sponsors and clients.

• Execution of game day photography throughout the 2012 season.

• Control of the sound board for season games and all Click Effects & Venus software programs.

• Other duties as assigned

April 2011 -
November 2011