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CV

Career History

September 2017 - Present

William Redding Design

Owner

  • Own and operate a print & digital media marketing company.

  • Plan and implement marketing plans, social media campaigns, and video profiles used for marketing, branding, and fundraising of organizations.

  • Develops concepts, designs, editing and proofing promotional and/or marketing materials, based upon strategic inputs that meet defined objectives.

  • Develops and executes impactful, multi-media brand and product launch campaigns coordinated across sales channels, social media platforms, and all other digital networks.

  • Have an in-depth understanding of direct response creative drivers and develops creative that drives business results.

  • Ensuring alignment with brand, product, production, and compliance standards.

  • Other duties as assigned.

February 2016 - Present

Live Life Safaris
Media & Marketing Director

  • Design, build and animate various graphics for social media, TV and other digital platforms that matches the tone of voice and overall brand of Live Life African Safari Getaways.

  • Consistently deliver on all creative deliverables in a timely manner.

  • Assist with the development of the visual brand of Live Life Safaris across digital, and audio/video platforms.

  • Deliver real-time content on safari tours & trips.

  • Constantly develop skills and explore new creative techniques.

  • Communicate creative ideas within a collaborative environment.

  • Able to handle concept changes and accept creative feedback.

  • Other duties as assigned.

May 2016 -
January 2017

Wake Forest University

Graphic Designer

​Responsible for the 

  • Design, build and animate various graphics for print, web, social media, tv and other digital platforms that matches the overall brand of Wake Forest University.

  • Successfully collaborate with the creative and digital teams to consistently deliver on all materials in a timely manner.

  • Assist with the development of the visual brand of the Demon Deacons across digital, and audio/video platforms.

  • Deliver real-time content on game days and events.

  • Constantly develop skills and explore new creative techniques.

  • Communicate creative ideas within a collaborative environment

  • Must be able to handle concept changes and accept creative feedback

  • Other duties as assigned

March 2014 - December 2015

IMG College

Graphic Designer & Project Editor

Responsible for providing graphic design strategies and services for company's partner institutions, including logo/identity design, retail signage, advertising, and local and national marketing initiatives. Collaborate with the Creative Services Manager in the execution and delivery of a range of print and online materials. Responsibilities include:

  • Develop and execute creative marketing solutions that meet brand standards and guidelines.

  • Work with marketing team to build to refine design solutions.

  • Creates materials, from concept and design to execution.

  • Conceptualizes, designs, and produces interactive campaigns, including Flash display ads.

  • Assist with graphic production for print and electronic media including print and digital newsletters, signage, flyers, web graphics and print/display ads.

  • Archive and update graphic files.

  • Meet deadlines set by the Creative Services Manager.

  • Collaborate with marketing to establish marketing plans which will impact and drive business.

  • Manage a number of creative projects at one time.

  • Adhere to all company policies, procedures and business ethic codes.

  • Editing and proofing material.

  • Other duties as assigned

January 2011 -
December 2012

Winston-Salem Dash (MiLB, Chicago White Sox, High-A) 

Graphic Designer

​Responsible for the Creative Services Department in a variety of areas, which include, but not limited to:

  • Production of newspaper advertisements, point-of-sale displays, and supporting collateral materials for custom sponsor promotions.

  • Creation of collateral materials promoting the use of BB&T Ballpark for non-game event rentals.

  • Design of both static and animated online ads

  • Deliver real-time content on game days

  • Creation of ticketing fliers and other promotional materials in support of the ticket sales department

  • Preparation of photos and graphics for use on team web site and on in-stadium display boards.

  • Layout of sponsor print advertisements for use in PlayBall!, the official game day program of the Winston-Salem Dash.

  • Production of three-panel front covers for use in PlayBall!.

  • Managed of an assortment of sponsorship promotions, dealing directly with sponsors and clients.

  • Execution of game day photography throughout the 2012 season.

  • Control of the sound board for season games and all Click Effects & Venus software programs.

  • Other duties as assigned

April 2011 -
November 2011

The Arts Council of Winston-Salem

Graphic Designer

​Responsibilities include but not limited to: 

  • Preparing and conducting agency/design team briefing, performing iterations and revising briefing following discussions with agency/design team

  • Accumulated and organized data for the Grant Management Plan of the Arts Council of Winston-Salem and Forsyth County.

  • Continuous improvement of current artwork process

  • Present designs to internal clients, brand teams and external agencies for approval

  • Have the ability to take control of projects and work independently as well as in team

  • Regularly receive feedback from various partners and adjust concepts accordingly to meet design vision and objectives

  • Understand how to adapt designs across different channels and customers

  • Work in the conception of creative visual ideas based on the objectives to be communicated

  • Other duties as assigned

October 2008 -
December 2010

East Carolina University

Graphic Designer

​Responsibilities include but not limited to: 

  • Design and execute layouts/marketing assets for homepage features, landing pages, digital marketing, site banners, newsletters, mobile, email blasts, product selling materials, etc.

  • Implement HTML coding when necessary for homepage features and email blasts

  • Producing and editing imagery and videography

  • Concept, create and deliver strong design solutions to support brand and product communications

  • Ability to build graphic and print designs and concepts when needed

  • Determine how best to represent a brand concept visually, specifically regarding art / graphic design

  • Be a brand guardian, following brand guidelines closely and meticulously

  • Responsible for the Traditions Keeper Medallion design to be given to students that exhibit the traditions of being an East Carolina University Pirate.

  • Other duties as assigned

Novemeber 2009 - December 2009

Central City Community Outreach

Designer & Muralist

Hired as a contract artist by Central City Community Outreach which is based in Los Angeles, California. Central City Community Outreach (C.C.C.O.) is located in heart of Skid Row, which contains one of the largest stable populations of homeless people in the United States. C.C.C.O. exists as a local, relational & restoration, and transformational organization that is committed to being a presence in the Skid Row neighborhood.

Job responsibilities included:​

  • Conceptualize, design and hand paint a mural that is reflective of the beliefs and standards of Central City Community Outreach and the area it serves.

  • Engage with the children involved with the C.C.C.O. program and instruct the basics and also enjoyment of painting.

  • Document my time in Skid Row as a photography project for a future exhibit.

  • For more info on Central City Community Outreach: https://lacentralcity.org

CV: CV

CV

Education History

2005 - 2010

East Carolina University

Graduated with a Bachelor of Fine Arts with a concentration in Graphic Design and minored in Photography. Participated in the East Carolina School of Art & Design AIGA Chapter from 2007-2010. Served as photographer/editor for the East Carolina Newspaper entitled, "The East Carolinian" from 2008 to 2010. Directed a NBA/WBNA photography exhibit documenting the Southeast Division including the Charlotte Hornets, Orlando Magic, Atlanta Hawks and Washington Wizards.

2001 - 2004

R.J. Reynolds High School

Graduated in the class of 2004. Participated in Honors AP classes from the 2002 to the 2004 academic year. Was awarded the "Student of the Year" award for the 2004 Class. Participated in varsity sports through 2001-2003 winning All-Conference honors multiple years. Was nominated for a piece of art to be displayed in an international exhibit in 2004.

CV: CV
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